A new street wear brand has just launched from Finland. Which is not a news in itself but this time the focus is not in the “show-off-street-cred” or “über-cool-skate-surf-pop-design”. These guys have a hole new approach in their minds. On their gear you can play games like tic-tac-toe or domino while you are longing in the street cafés or spending time  in airport lounges.

Mikko from Prize Pony tells us: “Prize Pony makes and sells clothes you can play with. We do lots of stuff with velcro. Based in Finland (and soon the UK), Prize Pony aims to make fun and functional streetwear that gives you something to talk about.”

www.prizepony.com