Vernato
January 17th, 2010 | 4 comments »

Time to time you come a cross to a thing you don’t know what it basically is and you scratch your head. Alban from Vernato approached us and said: “We are a new brand that focuses only on world cultures. We are two Europeans that came to the US at an early age. We looked around and there were no brands that designed what we had in mind. We went ahead and build a whole brand on the message of Cultural Meaning, or Meaningful Culture. Every piece of t-shirt that we introduce has a cultural meaning behind it.”
Message of cultural meaning? I’m a little bit lost there but nonetheless I think the basic consept should be rethought a little bit. Personally I think the culture and cultural meanings go deeper than just a word of the nation in question and some plain national symbols. Some of the shirts (like Russia) might even go a littel bit to the unbalanced surface of nationalism… Well, you can judge it for yourselves above. But good luck to guys anyways.









